Job details

EU Boat Group - Sales Representative Germany & Benelux

Company details

Brunswick Marine in EMEA is an affiliated company of Brunswick Corporation, one of America's longest-established businesses. Brunswick Corporation endeavours to install "Genuine Ingenuity" in all of its leading consumer brands.

With their EMEA headquarters in Belgium, Brunswick Marine (Mercury, Quicksilver, Uttern, Sea Ray, Black Fin, Boston Whaler, Bayliner…) has regional sales offices or independent distributors in every main boating market throughout Europe, CIS, Africa and the Middle-East.

Brunswick’s network of more than 3,300 sales and service dealers continually strive for improvement in customer service, providing boaters with the highest possible levels of enjoyment and satisfaction. The company is ISO 9001:2015 accredited.

More information is available at;;


The Sales Representative will be responsible for the sales and dealer management in the German & Benelux territory, along with the treatment and follow up of the dealer’s orders. This will involve working with current and potential dealers to drive profitable market share growth. Also, to work effectively to harness the support and collaboration of the Brunswick teams in sales administration, marketing, credit management and the after sales. The role will also involve some participation in the development of new products and marketing strategies.

Main Accountabilities:

  • Manages the dealer network by helping to identify and drives improvements in retail performance through improvements in merchandising, local marketing and CRM.
  • Identifies and solves issues with the dealer that are affecting retail performance, profitability or customer satisfaction and where appropriate, drive corrective actions with the support of the other Brunswick teams (Sales Admin, After Sales, Marketing etc).
  • Takes the orders in accordance with the goals and be accountable for his sales results. Organizes sales planning and liaises with the Brunswick Demand Planner to allocate orders to the production schedule.
  • Responsible for the dealer development for the assigned territory, including the MTA (Marine Trade Area) analysis: identifying where the regional strengths and weaknesses are and formulating plans to strengthen the network.
  • Implements dealer network changes: by evaluating prospective new dealers, from a retail, service, financial viewpoint to determine whether the dealer has the strengths required to operate effectively for the brand(s).
  • Manages the dealer wholesale commitment process, to maximize wholesales into the dealer, whilst properly taking account of dealer inventory.
  • Actively promotes the brands to new and prospective dealers, to motivate and drive dealer interest and desire for the brands.
  • Supports marketing in terms of local language proof reading, boat shows organization and press test.
  • S/He will promote local marketing initiative to develop retail sales with its dealer network.
  • Treatment and follow-up of the dealers’ orders.
  • Be the point of contact for our customers in the assigned territory: answer to the information requests; first level technology questions and product availability and pricing; emission of quotations when required.


  • Several years’ experience in a sales function, preferably in durable consumer’s goods sold within an independent dealer network in the country
  • Business-to-business experience
  • Knowledge of leisure marine marketplace/ boating industry
  • Technical knowledge of the product range
  • Business Acumen
  • Financial Management experience
  • Competition Law knowledge
  • Legal standards / emissions
  • Competitor Knowledge
  • Good general computer skills (including MS Office suite)
  • German as native language - English fluently spoken and written, Dutch being a plus


  • A competitive salary package in line with your experience & expertise including a company car and mobile phone
  • Extra-legal benefits such as group and hospitalization insurances, meal vouchers, a bonus
  • The opportunity to work autonomously in a diverse function within a fast-growing international company leading in its sector
  • The possibility to fully develop your talents and to grow within your function
  • Work-life balance: flexible work schedule

  • Placed on:Mon 8 October 2018
  • Location: Germany

Brunswick Marine in EMEA Inc.

Parc Industriel de Petit-Rechain, Avenue Mercury 8
4800 Verviers

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