Description de fonction

Marketing Manager EMEA

La société

Brunswick Marine in EMEA est une filiale de Brunswick Corporation, une des plus anciennes sociétés américaines. Brunswick Corporation s'efforce d'instaurer une 'Véritable Ingéniosité' parmi toutes ses marques principales.

Brunswick Marine in EMEA, dont le siège est situé en Belgique, regroupe des bureaux de vente régionaux ou des distributeurs indépendants dans chaque marché nautique important en Europe, Russie et CEI, Afrique et Moyen-Orient pour des marques telles que Mercury, Quicksilver, Uttern, Sea Ray, Black Fin, Boston Whaler, Bayliner…

Le réseau Brunswick comprend plus de 3.300 concessionnaires qui n'ont de cesse d'améliorer le produit et le service, en procurant aux amateurs de la navigation le meilleur du loisir nautique et en visant l'entière satisfaction du client. La Société est certifiée ISO 9001:2015.

Plus d’information sur www.brunswick.com et www.mercurymarine.com

Fonction

Cette fonction qui requiert une excellente connaissance de l'anglais est rédigée dans cette langue.


The Marketing Manager EMEA is responsible for the development and implementation of marketing strategies according to specific EMEA business strategy and in line with Mercury Marine headquarters’ guideline.

Accountabilities:

  • Defines yearly marketing plan to support EMEA regional business objectives (finished goods and P&A) matching corporate guidelines with EMEA specific needs in any sales channel where the company is involved (dealer network, retailers and web sales, OEM).
  • Works closely with the branches in EMEA in defining the annual marketing plans and partners with the distributors for alignment.
  • Supports different EMEA countries by delivering communication guidelines and sales/marketing tools such as:
    • POS material, including catalogues
    • Communication layout when requested
    • Main boat shows coordination
    • Product guides
  • Manages the translation process in different languages across EMEA countries.
  • Defines and manages yearly EMEA events according to company objectives.
  • Provides guidelines about the press communication and ensures adherence to the agreed timelines, usage of platforms and content. Coordinates and manages main press launches across EMEA
  • Manages collaboration with external partners in developing the communication tools required to execute the EMEA marketing plan.
  • Digital communication strategy definition and implementation including social media roll out across EMEA.
  • Ensures that the company’s web site provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers.
  • Manages merchandising business plan according to corporate branding guidelines.
  • Monitors central budget spending and overview the one allocated in each branch.


Profil

  • Marketing background in a product company with a reseller network
  • English at advanced level. Any additional European language is an advantage
  • Excellent written and verbal communication skills
  • Strong organizational skills
  • Good networking abilities
  • IT systems - MS office suite
  • Business acumen-negotiation skills
  • Excellent presentation skills
  • Positive attitude
  • Displays initiative
  • Open to new ideas
  • Ability to work independently
  • Flexibility

Offre

  • A competitive salary package in line with your experience & expertise including a company car and mobile phone
  • Extra-legal benefits such as group and hospitalization insurances, meal vouchers, a performance-related bonus
  • The opportunity to work autonomously in a diverse function within a fast-growing international company leading in its sector
  • The possibility to fully develop your talents and to grow within your function
  • An easily accessible and friendly work place

  • Publiée le:lun. 3 décembre 2018
  • Lieu: Petit Rechain, Belgium

Brunswick Marine in EMEA Inc.

Parc Industriel de Petit-Rechain, Avenue Mercury 8
4800 Verviers
Belgique

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