Job details

Sales Representative Germany

Company details

Brunswick Marine is an affiliated company of Brunswick Corporation, one of America's longest established businesses. Brunswick Corporation endeavours to install "Genuine Ingenuity" in all of its leading consumer brands. With the EMEA headquarters in Petit-Rechain, Belgium, Brunswick Marine has regional sales offices or independent distributors in every main boating market throughout Europe, CIS, Africa and the Middle-East.

Mercury Marine is a $2.44 billion division of Brunswick Corporation. With a network of 6,000 dealers, it is the world’s leading manufacturer of recreational marine propulsion engines. It provides engines, boats, services and parts to recreational, commercial and government users. Mercury’s industry-leading brand portfolio includes Mercury and Mariner outboard engines; MerCruiser sterndrive and inboard packages; Mercury Diesel Engines, Mercury SeaPro and Racing, MotorGuide trolling motors; Mercury inflatable boats; and SmartCraft electronics.

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The Sales Representative is responsible for the achievement of the commercial targets in the assigned territory by proper management of the dealer network and by maximizing the sales and profits for the Mercury Marine brands (Quicksilver and Valiant brand recreational boats, Mercury Inflatable Boats, Mercury Outboard, Mercury Diesel and Mercury Mercruiser Inboard Motors; various Parts and Accessories, including Quicksilver and Attwood) in the assigned territory in line with agreed forecasts and budgets. This role is about strengthening the market channels for the respective products as well as providing support to reseller partners throughout the sales process in all sales-related activities, such as marketing, advertising, sales promotions and training to achieve revenue targets.

Accountability Areas:

  • Responsible for Marine Trade Area analysis within his scope: identifying where the regional strengths and weaknesses are and formulating plans to strengthen the dealer network.
  • Implement dealer network changes by evaluating prospective new dealers, from a retail, service, financial viewpoint to determine whether the dealer has the strengths required to operate effectively for the brand
  • Manage a dealer network by helping to identify and drive improvements in retail performance through improvements in merchandising, local marketing and CRM.
  • Manage the dealer wholesale commitment process to maximize wholesales into the dealer, whilst properly taking into account the dealer’s inventory.
  • Coordinate the OEM efforts within the assigned territory in order to drive potential OEM partnerships; plan and develop sales and service towards OEM. Seek and investigate potential new OEM customers within assigned territory in order to increase Mercury Marine business.
  • Actively manage dealer relationships in order to drive increasing brand loyalty and sales
  • Actively promote the brands to new and prospective dealers, to motivate and drive dealer interest and desire for the brands
  • To understand the changing customer requirements and market conditions and respond by influencing the development of services/products that meet customer needs.
  • Maintain knowledge of overall marine market including market forces, consumer trends, product trends, growth trends, and regional national/differences with goal of identifying revenue growth opportunities. Maintain knowledge of existing product portfolio performance and trends including wholesale sales, retail sales, pipeline
  • Identifying the resolving issues with the dealer that are affecting retail performance, profitability or customer satisfaction and where appropriate, drive corrective actions with the support of the other Brunswick teams (Sales Admin, After Sales, Marketing etc)
  • Support marketing in terms of local language proof reading, boat shows organization and press test
  • Monitor market retail activity and market wholesales activity within the assigned area



- 3-5 years of field sales experience in a b2b environment

- technical background is an advantage

Financial Management

Positive attitude and open for new ideas

Customer orientation

Good interpersonal and communication skills – both verbal and written

Displays initiative

Ability to work independently

Available for frequent travel in Germany

Stress resistant

Computer skills: * Microsoft Office; * ERP structures

- Driver’s license

- Boating license is a plus

Competition Law


German native and good command of English


The salary package includes a salary commensurate with the candidate’s experience, a performance-related bonus, a company car and additional company specific benefits.

  • Placed on:Thu 13 September 2018
  • Location: Germany

Brunswick Marine in EMEA Inc.

Parc Industriel de Petit-Rechain, Avenue Mercury 8
4800 Verviers

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