Job details

Dealer Development & Sales Representative, Mercury Marine Norway

Company details

Brunswick Marine is an affiliated company of Brunswick Corporation, one of America's longest established businesses. Brunswick Corporation endeavours to install "Genuine Ingenuity" in all of its leading consumer brands. With the EMEA headquarters in Petit-Rechain, Belgium, Brunswick Marine has regional sales offices or independent distributors in every main boating market throughout Europe, CIS, Africa and the Middle-East.

Mercury Marine is a $2.44 billion division of Brunswick Corporation. With a network of 6,000 dealers, it is the world’s leading manufacturer of recreational marine propulsion engines. It provides engines, boats, services and parts to recreational, commercial and government users. Mercury’s industry-leading brand portfolio includes Mercury and Mariner outboard engines; MerCruiser sterndrive and inboard packages; Mercury Diesel Engines, Mercury SeaPro and Racing, MotorGuide trolling motors; Mercury inflatable boats; and SmartCraft electronics.

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The Dealer Development & Sales Representative will join Mercury Marine Norway which comprises of a team of 16 employees and enjoys a turnover in excess of NOK 3.25m and will be responsible for the achievement of the commercial targets in the assigned territory by proper management of the dealer network and by maximizing the sales and profits for the Mercury Marine brands (Mercury Outboard, Mercury Diesel and Mercury Mercruiser Inboard Motors; Parts and Accessories, including Quicksilver and Attwood, Quicksilver Inflatables) in the assigned territory in line with agreed forecasts and budgets. This role is about strengthening Mercury positioning and share for the respective products, as well as providing support to reseller partners throughout the sales process in all sales-related activities, such as marketing, advertising, sales promotions and training to achieve revenue targets.

Main Accountabilities:

  • Responsible for Marine Trade Area analysis within the scope: identifying where the regional strengths and weaknesses are and formulating plans to strengthen the dealer network. Develop the dealers within the assigned territory in their brand profile, sales and marketing activities, organisation and financial development, so that they may grow their business.
  • Implement dealer network changes by evaluating prospective new dealers, from retail, service, financial viewpoint to determine whether the dealer has the strengths required to operate effectively for the brand(s)
  • Manage a dealer network by helping to identify and drive improvements in retail performance through improvements in merchandising, local marketing, including end consumer events, and CRM.
  • Manage the dealer wholesale commitment process to maximize wholesales into the dealer, whilst properly taking into account the dealer’s inventory. On a monthly basis works closely with the dealer network in his/her territory to collect accurate information on the OB volume to improve the forecast accuracy and communicate it internally.
  • Actively manage dealer relationships in order to drive increased brand loyalty and sales.
  • Actively promote the brands to new and prospective dealers, to motivate and drive dealer interest and desire for the brands.
  • To understand the changing customer requirements and market conditions and respond by influencing the development of services/products that meet customer needs.
  • Maintain knowledge of the overall marine market including market forces, consumer trends, product trends, growth trends, and regional national/differences with the goal of identifying revenue growth opportunities. Maintain knowledge of existing product portfolio performance and trends including wholesale sales, retail sales, pipeline
  • Identifying the resolving issues with the dealer that are affecting retail performance, profitability or customer satisfaction and where appropriate, drive corrective actions with the support of the other Brunswick teams (Sales Admin, After Sales, Marketing etc)
  • Support marketing in terms of local language proofreading, boat shows organization, dealer meetings and press test
  • Monitor market retail activity and market wholesale activity within the assigned area
  • To operate in line with company policies and procedures, especially relating to quality management system, the company ethics program and the company’s health, safety and environmental policies
  • The responsibilities above are not an exhaustive list of job requirements, and the role holder will be required to perform tasks that are commensurate with the role and maybe deemed reasonable by the Company.


  • Experience:
    - Preferably sales experience within a company with a dealer network structure
    - technical background and experience is an advantage, especially in the mechanics and electronics
  • Norwegian native and a good level of English, both written and spoken
  • Positive attitude and open for new ideas
  • Entrepreneurial skills
  • Excellent interpersonal and communication skills – both verbal and written
  • Displays initiative and acts proactively
  • Team spirit – actively participate in sales, marketing and selected intercompany meetings
  • Ability to work independently
  • Available for frequent travel in Norway
  • Stress resistant
  • Used to manage conflicts
  • Good knowledge and use of Microsoft Office & ERP structures
  • Driver’s license
  • Boating license is a plus


A competitive salary package that includes a basic salary commensurate with the candidate’s experience, a performance-related bonus, a company car, Company occupational group insurance and industrial injury insurance. Also the chance to work from home with travel to the Billinstad office as required.

The opportunity to work for a brand leader in a complex function in the marine industry.

  • Placed on:Fri 10 April 2020
  • Location: Work from Home - to Cover Northern Territories Norway

Brunswick Marine in EMEA Inc.

Parc Industriel de Petit-Rechain, Avenue Mercury 8
4800 Verviers

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