Job details

Marketing Manager NL and Germany/Switzerland

Company details

Brunswick Marine is an affiliated company of Brunswick Corporation, one of America's longest established businesses. Brunswick Corporation endeavours to install "Genuine Ingenuity" in all of its leading consumer brands. With the EMEA headquarters in Petit-Rechain, Belgium, Brunswick Marine has regional sales offices or independent distributors in every main boating market throughout Europe, CIS, Africa and the Middle-East.

Mercury Marine is a $2.44 billion division of Brunswick Corporation. With a network of 6,000 dealers, it is the world’s leading manufacturer of recreational marine propulsion engines. It provides engines, boats, services and parts to recreational, commercial and government users. Mercury’s industry-leading brand portfolio includes Mercury and Mariner outboard engines; MerCruiser sterndrive and inboard packages; Mercury Diesel Engines, Mercury SeaPro and Racing, MotorGuide trolling motors; Mercury inflatable boats; and SmartCraft electronics.

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The Marketing Manager is accountable for the conception and coordination of 360° marketing activities for the Dutch and DCH markets. Designs, develops and implements communication programs to advertise the organisation’s products, brands and services using media, events and sales promotions. S/He will also be the press contact for DCH and NL.

This position is initially a temporary contract for one year.

  • Accountable to build and execute the marketing plan for DCH and NL to support the growth objectives for the territory, in alignment with the Country Managers and in coordination with the sales force on the field.
  • Develops and implements initiatives in support of marketing and promotional strategies for DCH & NL
  • Develops and implements brand-specific strategies for the countries, including social media channel management. Creates and posts content that attracts attention and encourages readers to share it with their social networks. Establishes and maintains relationships with social media members, bloggers and the online community.
  • Partners with the dealer network in order to enhance their web sites and social media presence by developing creative, clearly written materials in support of marketing programs in accordance with the established editorial and style guidelines.
  • Develop a strategy for social influencers and build up relationships with pro-anglers in DCH & NL
  • Identifies target groups and determine the communication strategy
  • Has content ownership for the b2b and b2c communication through the systems used by the company, using as the company main website.
  • Accountable for coordinating the translation work for DCH & NL and proofreading for marketing media.
  • Manages the marketing budgets for DCH & NL. Manages the promo fund budget and follows up on expenses
  • Defines and coordinates the production/distribution to sales channel of POS material such as multimedia packages, posters, manuals, flyers, catalogues, banners, in line with the marketing communication plan
  • Accountable for the end-to-end event organisation for DCH & NL (boat shows, dealer meetings, end-users testing days…), targeted marketing communication, design, use of marketing and boat show material, transport and budget follow-up
  • Actively participates in international projects across EMEA
  • Uses specific marketing strategies and media to support the new product launch in DCH & NL in alignment with the EMEA new product introduction plan.
  • Keeps track of latest model offerings of product lines relevant to the market and provides dealers, OEMs and retail partners with product information and marketing material.
  • Is the point of contact for Press for DCH & NL:
    • Build up a strong relationship with the press contacts in DCH & NL
    • Coordinate translation and communication of press releases
    • The organisation of product tests together with press people
    • Tactical follow up of press demos
    • Organization of product tests for the press together with the after-sales team
  • To operate in line with company policies and procedures, especially relating to the quality management system, the company ethics program and the company’s health, safety environmental policies.
  • The responsibilities above are not an exhaustive list of job requirements, and the role holder will be required to perform tasks that are commensurate with the role and maybe deemed reasonable by the Company.


Ideally a marketing and/or commercial degree

IT skills:

  • -Computer literate with adequate knowledge of Word, Excel, PowerPoint, Business Object.

Minimum 3-year experience in Marketing in a b2b environment

Digital creative writing

Experience with Digital Marketing (Knowledge on AdWords & Social media sponsor campaigns)

Good interpersonal skills.

Strong communication capabilities with internal and external parties

Able to respect deadlines.

Good time management skills and the ability to multitask

Ability to work in a multi-cultural business environment.


Positive attitude

Good coordination skills

Available for some business travel

Stress resistant

Team spirit, actively participation to sales and marketing meetings and other adequate internal meetings.


Language skills:

German, Dutch and English is a must, written and spoken at advanced level. French would also be considered an asset.

  • Placed on:Thu 25 March 2021
  • Location: Petit Rechain, Belgium

Brunswick Marine in EMEA Inc.

Parc Industriel de Petit-Rechain, Avenue Mercury 8
4800 Verviers

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